Thursday, 8 August 2013
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Pre-Installed eBook Store App on All Upcoming Windows Phones and iOS Tablets

Flipkart is an Indian e-commerce company focused on online sales of books, electronics goods, healthcare, movies & music and other type of products. It provides some path-breaking services like COD, 30-day replacement policy, EMI options and the great prices of the products.

Flipkart launches its eBook store in Windows phone and iOS phones
source: ndtvGadgets
Flipkart had provided its eBooks store with an Android app in November 2012 through which Android users can easily view or purchase eBooks from the Flipkart store. Widening its scope, Flipkart has now provided its eBooks store for other platforms like iOS, Windows Phone. Respective users can download and install this freely available app from these app stores.

“Flipkart is a clear leader in the Indian books market with 40-45 percent share of the organized books market in India. Providing seamless content, regardless of platforms, will be a big part of our strategy to further strengthen this position and extent it to the digital space”: said by Ravi Vora, Senior Vice President – Marketing.

According to the Head – Digital media, it is all about to make the things better and easier. He said that no matter the device the user use, our books titles are now accessible to all readers. Flipkart already have 2.5 lac titles on its site and aim to increase this to 10 lac by year-end. All the titles can now be read through any smartphone, tablet or PC.

User are well known to Nokia in the sense of launching the Lumia series with Windows phone OS. All the new upcoming Nokia Lumia phones will launched with pre-installed eBook store app of Flipkart because Flipkart has tied up with Nokia. The store has also an option to read first 10 % of the book to decide whether to buy the Book or not.

As in other reader applications user can bookmark pages, highlight the text and some new options like eBook recommendations, reading modes are also included in the app.

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