Wednesday, 30 October 2013

Self-Branded Smartphone from Idea: Idea Ultra

Indian telecom provider company Idea Cellular have made announcement to launch its self-branded smartphone. The smartphone comes with the tag of Idea Ultra and company also declared the price of device Rs. 10,500.

Smartphone include all the latest ongoing features, which are popular in the market like 8 MP high resolution camera, dual SIM support, 2000mAh battery with more back-up, 1.2 GHz quad-core processor and Android 4.1.2 OS. The device comes with 5-inch IPS display.
idea ultra smartphone with latest features like Camera, Processor

This is 12th smartphone introduced by Idea with 3G enabled since last two year. Company will provide the device across 3G market in India through Idea retail and service outlets. Idea cellular is also providing the new and better data plans for the users, to enjoy more.

Chief Marketing Officer, Idea Cellular Sashi Shankar made a statement on launching event “The true potential of mobile broadband can be unleashed only with the development of the entire ecosystem. Keeping this in mind, Idea has been actively focused on offering affordable 3G smartphones with high-end features, in addition to rapidly growing 3G network and product portfolio, to ensure that Idea users enjoy the best 3G experience. We are now encouraged to venture into the 12.7cm (5”) category Smartphone with ULTRA, which is targeted at the evolving and experimental, young Indian consumers, for whom the smartphone is increasingly becoming an integral part of their lives”.

Technical specifications:

  • Display: 5-inch IPS display with FWVGA resolution
  • Camera: 8MP rear and 0.3 MP front
  • Processor: 1.2 GHz quad-core
  • Space: 512 MB of RAM 4GB internal storage with expandable option
  • OS: Android 4.1 with more processing speed
  • Connectivity: Bluetooth 2.0, 3G, Wi-Fi
  • Battery: 2000mAh, providing more back-up to users.


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